Further there are cascading effects of poverty, unemployment, poor and inadequate infrastructure in rural areas on urban centres causing slums and consequential social and economic tensions manifesting in economic deprivation and urban poverty.
There is a growing realization that they should contribute to social activities globally with a desire to improve the immediate environment where they work and many companies are taking keen interest in such activities.
The youth readily participate in skill enhancement training, where they learn various trades, according to their interest and ability.
It involves actively engaging people and acquiring their support To free farmers from the vicious cycle of crop failure and debt, Agriculture Information Mobile Van travel through various villages. In-school interventions are carried out, with school infrastructure being developed.
India lives in its villages. Good corporate citizenship and CSR initiatives are inextricably linked with improved brand reputation, which is one of the most important drivers of CSR identified by the respondent companies.
To promote environmental sustainability, solar panels are installed in various schools. Domains Corporate social responsibility in rural development are covered include quality education and healthcare, expanded livelihood opportunities, agriculture development keeping in mind current challenges including impacts of climate change, a strengthened social and healthcare infrastructure and improved sanitation and hygiene practices.
IVD The Integrated Village Development model IVD focuses on generating and maintaining the necessary resources to improve the quality of life and well-being of the targeted community.
Most public sector units in the heavy engineering industry have not only set up a township around the plant, but also established a school, a hospital and several other civic facilities for its employees and those that live in that area.
Community mobilization is a major component of IVD. Private sector companies have been encouraged to undertake rural development programmes down the years through fiscal incentives by the government. With the formation of Self-Help Groups, women learn how to supplement their household income.
India is primarily an agriculture-based country. The idea of social responsibility in the Indian society, bounded by notion of caste and fate, dates back to the time of British Rule when Indian reformers launched reform movements which slowly became more socially responsible.
Agriculture contributes nearly one-fifth of the gross domestic product in India. This was the most important factor driving CSR in India, according to the survey.
People in rural areas should have the same quality of life as is enjoyed by people living in sub urban and urban areas.
An ideal CSR has both ethical and philosophical dimensions, particularly in India where there exists a wide gap between sections of people in terms of income and standards as well as socio-economic status However, the concept of CSR is not new in India.
During the independence struggle Indian companies, which began to proliferate and proper from the mid 19th century, throw in their lot with Mahatma Gandhi and the resulting concern for the nations caused many of them to be involved in providing education, health service and even clean waterAs part of the survey, over companies—ranging from large to mid-sized corporations—responded to questionnaires sent to around 1, companies during September-October Besides, a group of researchers conducted an in-depth study of CSR programmes in top business houses.
The other key drivers of Corporate Social Responsibility in India were diverse ranging from stated philosophy of founding fathers to improving relationship with local communities to enhanced shareholder value.
For instance, special benefits are offered in the industrial policy to companies that set up industries in backward areas and tax incentives are also offered to companies that set up water purification projects.
Of course, with the intense spotlight on the subject, the interest in corporate social responsibility is spreading in India as well. Literally and from the social, economic and political perspectives the statement is valid even today.
Hence Rural Development which is concerned with economic growth and social justice, improvement in the living standard of the rural people by providing adequate and quality social services andminimum basic needs become essential.
In India as in the rest of the world there is a growing realization that business cannot succeed in a society which fails. Under Swachh Bharat campaign, cleanliness drives are arranged, and toilet facilities provided.
In order to increase the growth of agriculture, the Government has planned several programs pertaining to Rural Development in India.
As part of IVD, health camps are organized and awareness campaigns are given impetus. The Corporate Social Responsibility Survey —India, jointly conducted by the United Nations Development Programme, covering 19 industry sectors reveals that this interest is growing as more and more companies in India are keen to project themselves as good corporate citizens.Alternatives to Corporate Social Responsibility in Rural Development Fig.
1. The Co-operative Model Some of the key elements that made this model successful (based on the Amul experience) were the following: 1. The producers (farmers) were the “owners” of the co-operatives. 2. Striving towards making sustainable and inclusive growth a reality, SEED CSR works closely with corporates, to make a difference to the lives of rural population/s through socio development oriented projects.
Corporate Social Responsibility is thus considered very important as far as rural areas are concerned. CORPORATE SOCIAL RESPONSIBILITY IN INDIA Indian companies are now expected to discharge their stakeholder responsibilities and societal obligations, along with their shareholder-wealth maximization goal.
Sociological Analysis of Corporate Social Responsibility as a Catalyst for Rural Development in Asa LGA, Kwara State, Nigeria Raji Abdullateef 1 & Mohammed Abubakar Yinusa 2 3& Adeshina Ibrahim Olawale & Joseph Adesoji.
corporate profits with real development benefits. Finally, the paper offers policy recommendations and mentions several larger issues. This paper is a contribution to the UN Public-Private Alliance for Rural Development (UN Alliance), which builds upon on the CSR model and promotes partnerships of willing government, business and other.
Abstract: Corporate Social Responsibility has been recognized by policymakers and development specialists as a feasible driver for rural development.
The present paper explores both theoretically and empirically how ﬁrms involved in CSR provide development opportunities to rural communities.Download